This is interesting: Tom sent in news about a PETA campaign targeting chimps used in entertainment and commercials, and one of the objections isn't about the exploitation of animals. Instead, there's a study showing that many people don't realize that chimpanzees are endangered, precisely because they're seen so often in movies and commercials, so there must be a lot of them out there.

I like campaigns with more than one angle. It can be harder to focus the message, but it's important to recognize that the core message might not be getting through to everyone, at least not right away - just like how many people go vegan for health reasons and then learn about the animal rights stuff later, when they used to routinely ignore those issues in their meat-eating days. For more information about the campaign (which, granted, is largely focused on ending cruelty), you can visit http://www.nomoremonkeybusiness.com/.