Have you heard of this Facebook thing? People seem to like it, and I’ve largely stopped pretending I understand it (which is largely a factor of free time,) but in my line of work I need to keep up to speed with its various uses and abuses, and hey, did I find something fun today.
Facebook has updated their rules about what marketers can promote on the site, along with how they can do it. Wanna know what can’t be promoted? Product categories including gambling, tobacco, firearms, prescription drugs, or gasoline. Oh, and dairy. Oh, and if the prizes from your campaign include, wait for it, alcohol, tobacco, firearms, prescription drugs or… dairy.
Now, I don’t think this means that everything on Facebook has to be dairy free (for instance, I’d guess that milk chocolate would be allowed but cheese wouldn’t) but hey, I could be wrong, and in any case, suck it, dairy board!
No idea what this means for Barnivore, our vegan-friendly booze guide which has a Facebook page, but we don’t use it much, so I don’t think I’ll lose much sleep over it. For now, this is just an interesting loophole that makes me smile.
Oh, and I love when work-related research becomes part of “The Work” instead of just regular everyday work.
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