From the monthly archives:

December 2009

Part of why I’m so frigging optimistic

by Jason on December 24, 2009

We’re heading out for our annual holiday family marathon (3 cities and an as-yet unknown number of days,) so things will probably be sparse here until we get back sometime next week.  In the meantime, I wanted to share a tidbit on why I’m so upbeat about plant-based diets and why I think the trend will keep going in a good direction.

It’s something I picked up from a Gary Vaynerchuk keynote that I watched over a year ago and still watch every month or so.  Gary’s not a vegan, but he’s really really passionate about what he believes in and works hard, so I like to think we’ve got some things in common.  I highly recommend watching this video at least once; it could be life changing to you in some ways too:

The part that matters for this post happens around the 4:44 mark: “Has everybody completely grasped that your great great great grandchildren are going to watch and see everything you’ve ever done?  I think of that every single day.  I want my grandkids to be proud of me.

In any other time, a book like Eating Animals would have been a subversive labour that might barely scratch the surface of the collective consumer consciousness.  Today it’s a thing that some guy decided to write (and write well; you can see our review here.)  It was possible to write it because things are a million times more open, and it was possible to sell it because everyone’s so connected.

This is how things change: people who kill animals for a living, often in horrible, (and what used to be) unspeakable ways?  Their grandkids are going to know what they’ve done.  That might pass for this generation, and maybe the next, but there’s going to come a time when nobody is going to want to carry that shame.

In 2010, I’m going to focus on how to make the best of the situation we’re in right now and how you can be the best vegan you can be.  Calling out the current state of things is still important, but there are other people doing a great job at that, and this is where I think I can make the biggest difference: here at the ‘Better, over on our vegan parenting spinoff, our vegan booze guide, and just being silly at Vegan Porn.  OK, maybe on some other projects too.  We’ll see.

All the best to you and yours for the rest of 2009, and I hope you’ll help me make 2010 the best one yet – if you haven’t already, please sign on for our weekly newsletter so we can keep in touch and keep the communication and ideas flowing!

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Dealing with meat at a pro-animals event

by Jason on December 23, 2009

This is usually the kind of thing I’d write in the newsletter, but it’s bugging me that the content I write for it isn’t going anywhere else, and I’ve got no shortage of topics lined up, so here we go:

Subscriber Natalie wrote in with this anecdote/question:

“Last night I went to a party for the rescue group I volunteer with. It was a potluck and a lot of people brought animal flesh. There were about 50 people there, including a lot of vegetarians and a few vegans. One of those on the vegan team was very outspoken about her anger at meat being served at a rescue party. She really made a scene, yelling and saying she would never come to another animal welfare/rescue shindig. I agree with every single thing she said, but not the way she handled it. What’s the happy medium???”

I’ve lived that particular dream from too many angles, and you might have too. Let’s focus on the “how to react part” part of it. I’m going to approach this as an event run by a single group, and I’ll explain how it can apply to a potluck afterwards. But first, a story from the world of work. I promise it becomes relevant later:

When I used to work for a Big Company delivering software that Did Things With Your Money, sometimes things went wrong. Horrible horrible things. Things that made the paper, sometimes.

When these things happened, there was a process involving what was called QRM. That’s short for Quality Review Meeting, but obviously the term Lack of Quality Review Meeting would apply just as well. It’s one of those confusing things like how people raise money “for heart disease” but they’re (usually, I hope) running to fight heart disease. Anyway, the meeting would be staffed by various senior people and vice presidents and whatnot to figure out who screwed up.

My team went there once or twice while I was there. I honestly don’t remember if any of the visits had anything to do with me, but I don’t think I was ever in The Room. The following is anecdotal: we never had a problem with QRM.

The “trick” as it were, was to do the following: admit you screwed up, and explain what you were doing to make sure the problem at hand wouldn’t happen again.

The people around the table at QRM, I’m told, were a bit stunned by this. It’s a big company. They’re used to blame shifting, finger pointing, and other weaseling. And here this team was admitting they made a mistake, taking responsibility, and even coming up with next steps! It’s like they’re doing the job for them!

I’m not trying to toot horns here (as I said, I was never in the room,) but I learned a lot from this. Frankly, it’s brilliant. Nobody gets in trouble. Nobody even apologizes. Nobody gets promoted, exactly, but on the whole nobody really loses face. Yes, mistakes were made, but a plan – a veritable plan! – is in place to Fix Things.

And this is the part where I tie things back to what modern society refers to as “the point:”

You’re in a lousy situation with a rescue group (or some other group that helps animals) where dead animals are served. Here’s what I think you can do:

Accept that the event is what it is. You’re not going to get the food taken away and a fully catered vegan meal shipped in as a replacement. It’s just not logistically possible. I’m sorry, but it’s 2009 and I’ve done the math. The food is what it is, the event is what it is, and you’ve got to start planning for the next one.

Set things up for QRM. You want the people responsible to do the QRM trick that I described above. They’ve done something inappropriate (served animals at a pro-animal event.) They recognize this, and have a plan in place to fix this (serve vegan food next time.) This way they don’t lose face and everyone can, in theory, come out a little bit happier.

I’ve never read The 7 Habits of Highly Effective People, but I keep meaning to, and I know from the table of contents that one of the habits is to begin with the end in mind. So let’s focus on the result, which would be the plan we want people to be putting in place for next time.

In this case, it’d be to adopt a policy of not serving animals at a pro-animal event (yes, ideally we’d like everyone to stop serving animals ever, but let’s focus on the incident at hand, OK?)

Here are a few tactics that might help:

1) Find the right person. Complaining to the guy handing out plates might not get you as far as talking with the organizer. You don’t need to talk with everyone in the room to effect change (not necessarily anyway; I’ll get to that later,) so maximize the use of your “work” by finding out who the person is who can most likely make the plan to make sure the next event goes better.

2) Get your point across without being “that person.” Yelling is only going to make you that person who yelled. You might want to rehearse some of these lines before you need to use them: “do you agree that it’s a little inappropriate to serve animals when we’re trying to help them?” or maybe “I’m really surprised that there’s meat being served” or, leading to QRM, “how can we arrange for a more inclusive meal next year that better reflects our group’s values?”

I know, that’s a lot softer than you’d probably like to go, but unloading on someone is going to raise up defences and either result in finger pointing or denials or outright refusals. Don’t make the other person feel small. You’re both working on the same team, by virtue of the work you’re doing, so make the (sincere) impression that you’re here to help.

3) Go Viral. If you can get a few other people talking about the issue, and if you can do it without activating the angry gene, consider getting a few other people to bring it up, ideally individually instead of as a group that could be seen as a clique. It’s the difference between you acting alone and “yeah, I’ve heard that from a few people tonight.”

4) Find the money. If you can figure out who the biggest donor is at your event, and you can win that person over, you can gain a lot of leverage. I know, the biggest volunteer should have the same weight (or any volunteer, really – volunteers are awesome!) but that’s the way things work, so work what works.

5) Help out. I’ve been to a fair number of non-animal related events, and sometimes there’s a box I can fill in with dietary restrictions etc, but it doesn’t really matter what I say – the fact is that a lot of catering companies can’t make one vegan meal, let alone, say, 80.

I don’t think I’m the one to put this together, but I’d love a directory of catering companies who are capable of making vegan meals (I actually think there’s a lot of potential in something like this from a lot of directions, but I’m booked solid right now. Email me.) If you could spend two hours going through the Yellow Pages and researching caterers, just so you can have a list ready for event organizers, how awesome would that be? Just remember that some venues have their own kitchens, so catering might not apply.

6) Remember the goal. I can’t stress this enough: you want a plan to be put in place to make the next event better.

OK, this was for a group event, like the annual local humane society fundraiser, for example, but if it’s for a potluck like Natalie experienced, the rules aren’t much different.

If the potluck was set up by a small group of people or a single person, that’s who you want to target. All they need to do to fix it is to put a simple request in the invitations like “out of respect for our objectives to help animals everywhere, we ask that you refrain from bringing dishes containing animal products. If you’d like help with recipes, we recommend sites X, Y, and Z.”

That’s all you’re looking for. You don’t have to battle with everyone who brought meat to the party; you just need to win over a few organizers. This is getting easier already!

Now, that’s the “plan to make sure it doesn’t happen,” but before that you need to get the people to QRM. I’m assuming it’s more than one person, but anyway, the best way to get someone to navigate QRM is to skip QRM altogether – it’s like some kind of inquisition, and people get defensive when that happpens for some reason. On a small scale like a potluck, a simple conversation often does the trick.

If you get some resistance, the tactics mentioned in the big event case still work for potlucks, assuming of course that they apply (follow the money, for example, might not mean anything in an all-volunteer setting, but there’s still a hierarchy to pay attention to.)

Hopefully that helps! I could drill into a lot of this a lot deeper but it’s getting longer than I’d like for such a “simple” recipe (I’ll be honest, once I have to scroll the page I get a bit lost,) but depending on the feedback I’ll probably go further into things either in future posts, the comments, or upcoming newsletters.

This is an early draft, so please let me know what you think in the comments so we can learn together!

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On framing fur

December 22, 2009

The Vegan Shoe Lady has some thoughts on anti-fur activism that are worth a scan – basically, she thinks there might be some legs in positioning fur as something only scary hookers wear.
I like the concept, but I suspect there’s a portion of the population who actually want their style to be defined as “scary [...]

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Mathemactivism

December 7, 2009

Dreena Burton makes amazing cookbooks, but she also makes amazing math, as evidenced in this post about chocolate chip cookies:
“My publisher contacted me recently with a couple of bits of news. First, my Homestyle Chocolate Chip Cookie video clip has received over 100,00 hits on YouTube. Very cool… let’s do the math… let’s say even [...]

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Announcing our vegan parenting spinoff SpawnBetter.com

December 1, 2009

Here’s an inside tip on why you want to subscribe to the newsletter – when I make announcements there and forget to post them here, you’re still covered.
We launched a brand new feature yesterday that we like so much we decided to make it into a whole new site! Spawn Better is your new [...]

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